Understanding Clients And Closing Land Deals with Kegan Cunningham
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Episode Overview
In this episode of The Land Development Podcast, host Ryan Glick welcomes Kegan Cunningham, a real estate broker at Zann Commercial Brokerage, to share his journey into the land development industry. Kegan, originally a communication student at UT, found his calling in real estate through an internship that opened his eyes to the potential of land sales. He discusses how this experience sparked a deep interest in land transactions and set the foundation for his career.
Kegan explains the nuances of working in commercial real estate, especially in land sales, where he learned the critical importance of understanding land value and its best uses. His early days involved rigorous grunt work, from drafting letters to landowners to conducting brokers’ pricing opinions, which helped him grasp the complex dynamics of land deals.
The podcast dives into Kegan’s transition to Zann Commercial, where he brought his expertise in land transactions. He highlights the mentorship he received from Jason Kieschnick, Zann’s lead broker, which was instrumental in honing his skills in contract negotiations and client relations. Kegan’s approach to successful land deals—focusing on client needs and maintaining honest communications—is discussed in detail.
Join us to learn how the understanding of human psychology and a straightforward communication style can lead to success in land brokerage.